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Hey everyone,

I am very pleased to announce that I recently had the opportunity to attend Pure London SS18 in order to talk about why brands should work with influencers and bloggers. Obviously this is a subject very close to my heart as it’s not only my career but also my passion, so I was very happy to accept the offer to be a speaker on Pure’s panel of influencers.

Pure London is one of the best fashion trade shows in the UK and it was amazing to see just how many brands were involved. The show was being held at the Olympia London which is the perfect venue to showcase the 700+ brands attending and the set up was designed to position each stand in the right sector so they could be easily sort out by the right buyers.

It was very inspiring to discover so many brands under one roof. Not only were there new brands showcasing, but you also see the already established brands which gives a great variation for buyers too.

I was only there for one of the three days but it was a great opportunity to meet so many people with the same interests in fashion as what I have.

Besides the opportunity to take part in the panel, I also had the chance to do a more intimate one on one Q&A with those who were interested in growing their brands on the online platforms, such as social media along. This gave a more in depth opportunity to discover the benefits of working with influencers. I think this was a great way for brands to get more of an idea about working with influencers for those that were new to it and I think it’s something that’s really important to think about if you’re running a brand, so I was really grateful to be a part of the day and share my secrets to everyone who attended.

I am definitely hoping to be there again next year as it is an amazing source of inspiration in terms of fashion and lifestyle. Hopefully I’ll see you all there next time.

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